iDiscount
Animation for a student discount program: a logo reveal through a drawn city in 2023, and a teaser for its refresh in 2025.
iDiscount gives University of San Carlos students discounts around Cebu. Its logo turns the letter i into a keyhole, so the ID is the key that unlocks the city. I did not design the logo or draw the city; my part was bringing both to life in motion.
- Discipline
- Motion design
- Client
- University of San Carlos
- Year
- 2023 and 2025
- Role
- Logo animation, Logo reveal, Teasers
- Tools
- After Effects, Photoshop
- Runtime
- 0:28
Logo reveal, 2023 Light through a keyhole finds a billboard in a drawn city, the signal glitches, and the logo takes over.
- 00:01:00
- 00:03:12
- 00:06:00
- 00:08:00
- 00:10:00
- 00:13:00
The billboard plates were drawn by another illustrator; I built the camera moves, light and glitch around them.
Two years later
The 2025 refresh kept the keyhole and softened everything around it. My teaser trades the night city for daylight: a price tag, a student ID, a map filling with pins, and the logo standing on campus grass.
Teaser, 2025
Thought process
- 01
Respect the logo
The keyhole logo and the city drawings were made by others. My job was to give them a story without changing their look.
- 02
Use the keyhole literally
The reveal starts by looking through a keyhole, so the logo's idea becomes the camera move.
- 03
Glitch into the brand
A billboard flickers and breaks before the logo takes over the screen, a small surprise that fits a launch.
- 04
Change the mood for the refresh
Two years later the teaser moved to daylight and everyday objects: a price tag, an ID card, a map of deals.
